YSL catwalk Paris

The Yves Saint Laurent (YSL) fashion show for Spring/Summer 2020 was a captivating outdoor spectacle at Place du Trocadéro in Paris, with the Eiffel Tower as a stunning backdrop. Supermodel Naomi Campbell closed the show in a memorable 20-minute runway event that blended high fashion with a rock concert vibe.

Key points & numbers

While all eyes were on the catwalk, MTD worked behind the scenes to connect the kitchen, restrooms, and water fountains, ensuring fresh and clean water for all involved:

Guaranteed safe drinking water for models, staff, and crew

Discreet installations to maintain the visual appeal of the iconic setting

Supported the flawless execution of a splashing 20-minute fashion show

Requests

MTD was commissioned to provide water infrastructure and services at this high-profile YSL fashion show in Paris. Our team was responsible for setting up water connections for essential services, including the kitchen, restrooms, and water fountains, to support models, staff, and attendees at Place du Trocadéro.

Challenges

In the world of fashion, maintaining visual aesthetics is paramount. At this prestigious event, MTD had to ensure that all installations were positioned discreetly and out of sight to preserve the sleek, polished atmosphere of the show. Additionally, the central location in Paris presented logistical challenges for setup, requiring precision in planning and execution to avoid disrupting the cityscape or the event flow.

Achievements

MTD successfully completed the installation by September 14, well ahead of the show’s opening on September 24. Our team ensured that every water connection operated seamlessly, contributing to the show’s success without compromising its aesthetic integrity. The event went off without a hitch, with MTD’s behind-the-scenes support helping to create a truly iconic fashion moment.